When a visitor to your Facebook Page posts a photo, video or text/post, it does not show up in the main feed the same way as your own postings do. Instead, it is buried off to the side under “Posts by visitor”. Many Facebook page admins wish visitor posts could show up in the feed – you can see here, here and here. This is by design. When this post is something positive, you’d love for it ...Read More →
Thank you for attending the Digital and Social Media Marketing lecture at the San Diego ABC February Meeting. Download your checklist here:
Thank you again!
Digital Marketing Presentation Pictures
Thank you to Emilio Azevedo for the images from the event.Read More →
My wife runs her own WordPress website (that I helped setup of course;)) Her school held orientation yesterday and all the parents came to the class. The day before, she had prepared an “announcement” for the website recapping what was to be reviewed during the day along with some pictures, etc. She didn’t want anyone to see it before the live announcement. The day went as planned and all was great. Her weeklong prep paid off. She just wanted to ...Read More →
Creating an email campaign that is easy for others to share is important to help get the word out. See one example of how NOT to do it, and how to fix it.
I was asked by one of our clients to “retweet” an email communication that came from their Corporate / National Organization. Unfortunately, we were unable to (easily) do so due to the poor design and approach of the overall campaign. This article describes what could have been done ...Read More →
A suspicious email has made it into your inbox and you’re not sure if it’s legitimate or if it’s spam, or contains a virus or otherwise dangerous. I receive these emails from clients, friends and family with such questions. They’re pretty easy to detect if you know some of the key areas to look at. Here is one that I received recently and it was obviously spam.
There are a few highlights that make this stand out:
- It’s sent from an odd ...
The first step in creating content for a blog or website is the choice between making a POST or a PAGE. Though similar in nature, posts and pages have key differences that can help you to decide which one to use. This article will review the similarities and differences between each, and provide some guidelines to help you decide between making a blog post or a website page.
How Do I Choose Between a Post or Page?
The easiest way to decide between ...Read More →
Websites and Online Content have become more visual in nature, so your post or page needs an image to look complete, polished, and knowledgeable. Therefore, featured images are more important than ever before! Social sharing is also continuing to grow, and a featured image is a key element in helping spread the word about your content. Read on to learn what a featured image is, answers to frequently asked questions (FAQ) about featured images and why they are so crucial for social media, ...Read More →