How to Clear or Update LinkedIn’s Featured Image Cache

How to Clear or Update LinkedIn’s Featured Image Cache

Like most social media platforms, LinkedIn caches a lot of the content, especially the featured image which is the primary image that shows up on a link share. They will store the cache for up to a week. If you ever change that image, say during the initial editing / publishing process (it happens to us often) then you’ll want to make sure that the most current image is available. This article shows you how to clear / update LinkedIn’s image cache.

Unlike facebook, which has a “debugger” (aka / formerly “lint”) which allows you to force/update/check what Facebook is going to show when a link is shared, LinkedIn has no such tool. Therefore you have to trick the platform into thinking that there is a new post.

Incorrect featured image used on blog post.

LinkedIn properly shows the image.

Updated Featured Image on Blog Post

However, LinkedIn still shows the old / cached image.

 

Trick LinkedIn to Thinking it’s a New Post

The trick is rather simple. Simply amend a fake parameter to the URL. Parameters are preceded with an & sign, so you can easily use &LinkedIn or &1 or &whatever

https://www.mitostudios.com/how-to-clear-linked-in-featured-image-cache/

Try something like

https://www.mitostudios.com/how-to-clear-linked-in-featured-image-cache/&LinkedIn

or

https://www.mitostudios.com/how-to-clear-linked-in-featured-image-cache/&1

or

https://www.mitostudios.com/how-to-clear-linked-in-featured-image-cache/&WhateverYouWantHere

LinkedIn technically sees that url as a new post, so it will scrape it fresh and store the (updated) content in it’s cache.

With a new Trick URL, LinkedIn re-scrapes the image and pulls in the correct post.

2018-04-26T13:41:18+00:00By |Social Media, Wordpress Tips|0 Comments

About the Author:

Blake Miller is the Founder, Owner and Creative Director of MITO Studios with over 22 years of Design, Marketing, Communications and Business Operations & Management experience. MITO Studios has helped countless Individuals, Entrepreneurs, Small Businesses and Organizations operate more efficiently while improving their marketing, communications making it easier to attract and retain customers.

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