Email marketing continues to be one of the most effective and most relied upon marketing channels around – has been for a long while, and it’s not looking to slow up at all, regardless of the bad rap and stigma it has amongst individuals and marketers. Contrary to recent belief, email marketing is not “dead.”
- Email Newsletters
- Promotional Emails
- News and Announcements
- Transactional Emails
Setting up, integrating and executing an effective and long-term email marketing system takes many steps:
- Account Setup & Configuration
- List Management, Segmentation, Groupings
- List Cleaning Services
- Integration with Website, E-commerce, Social Platforms, etc.
- Design & Setup of Email Template(s) and / or Campaigns
- Sending & Analysis of Actual Email Blasts
- Ongoing Account Management and Oversight
If you are starting out new, there will be many different steps and actions to take to get your email marketing activities up to speed. We can help with any or all of these. Or, possibly you already have an account and some of the items completed or semi-completed, we can come in and help get things organized and optimized for you. There are two primary stages of email marketing services: We can turn over the keys, or we can remain on board to help with the actual creating and sending of your emails.
- Setup, Configuration, Template Design, List Processing and Upload
- Planning & Strategy, Design & Send of Emails, Campaigns or Newsletters, Reporting / Analytics and Ongoing Account & List Management
Email Marketing Platforms
We work only with the large, existing and well-established email marketing platforms available. We do not have our own, in-house system (and you should likely steer clear of anyone who claims they do.) We work with platforms such as:
- Constant Contact
- Campaign Monitor
- Convert Kit
- And others….
Account Setup & Configuration
We will setup and configure your account on the email marketing platform of choice (we will help you choose). This does not only include the basics such as signing up for an account, but will also include all of the necessary back-end and technical stuff that is both required but also recommended to maximize your deliverability.
- Account Sign-up and Setup
- List Setup and Compliance Checks
- Domain Name / DNS Configurations
List Management, Segmentation, Grouping
We will setup your list, segmentations and groupings (as applicable) to do targeted mailings. To do so, we will analyze your list and consult with how it is made up, best practices and how to use it. This is a one-time service and done at the time of Account Setup & Configuration. Or, possibly your existing list needs to be refreshed or resynchronized with your CRM or similar. We can help!
- Pre-Upload List Review and List Management
- Segmentation & Grouping
- List Clean-Up, Re-Synchronization, etc.
List Cleaning Services (for New Lists)
With large (>5k or more), old / long-standing lists, or lists that you are not 100% certain of all of the contacts (because the email services require you to confirm the legitimacy of the lists), 3rd party list cleaning services exist. We will facilitate the service on your behalf including pre-processing of the list, utilizing the 3rd party service and most importantly, analyzing the results and determining the final list(s) that are uploaded to your email marketing platform.
- List Review & Segmentation
- Cleaning Services
- Post-Clean Analysis
Integration with Website
We will access your website and install the necessary integration between it and your newsletter list. We will integrate it into common contact forms. We can design and install applicable “Sign Up for our Newsletter” widgets or forms. Build a “Newsletter” page that offers sign-up, past archives and other information about your Email Newsletter System.
- Install & Configure “Connections”
- Create “Sign-up” Forms or Widgets
- Update Existing Forms
Custom Email Template Design
We will design a professional, branded and custom template for your overall brand, look and feel as your current brand, website, etc. The template will be designed to be “reusable” from campaign to campaign.
- Branded to Match Existing Look / Feel
- Clean and Professional Design
- Mobile Friendly / Responsive
Transactional emails are emails that are sent from a website or system such as order confirmations from an e-commerce platform or an auto-responder from an intake form. They are technically (and legally) different than marketing emails. Every platform is different and each require specific setup, configuration and design. We can assist with:
- Setup and Configuration of Transactional Emails
- Design and Messaging of Transactional Emails
- Troubleshooting Deliverability Issues
Ongoing Email Services
If you are looking to put in an ongoing email marketing system, we will work alongside with you and offer consultation, recommendations and best-practices for your campaigns, lists and account overall. We offer help ranging from top-level consultation to actual design and execution of your email marketing.
If you need help managing, creating and sending the day-to-day (or monthly, quarterly, etc.) emails, we can also help with customized plans based on the type, size and frequency of the emails, along with the size and complexity of your list(s).
Planning & Strategy
When it comes down to the nuts and bolts, effective email marketing requires alot of planning and strategy. Everything from what you’re going to send out, to how frequently you’re going to send, to some of the finer points such as determining the best time of day you’re going to send or what the subject line is going to say – all go into an effective email marketing strategy.
- Top Level Planning & Strategy / Marketing Calendar
- Campaign Messaging, Subject Lines, Content & Asset Planning
- Email Specific Strategy – Times of Week, Day, etc.
Email Create & Send
Whether it’s a long, multi-part quarterly newsletter, or a simple, short email for a promotion or announcement, we can setup, configure, design (using the custom template) and send each email on your behalf with the content (text, images, graphics, etc.) that you provide.
- Quarterly or Monthly Newsletters
- News & Announcements
- Promotions and Sales
Multi-part Email Campaigns
Let’s say you have an event, new product launch or similar large happening at your organization, we can provide a series of email blasts that are custom designed, and appropriately timed to provide maximum effectiveness. We will cover everything from changing up the subject lines, to choosing appropriate content for the specific email being sent.
- Save the Dates
- Registration Open
- Multi-part Sales and Promotional
- Product or Service Launches
For example, let’s say you have a large, multi-day conference which is 9 months away and you have multiple email lists of both invitees and vendors, potential speakers, sponsors, etc. We will plan, strategize, create / send, and report back for an entire series of emails ranging from Save the Dates to Sponsorship Opportunities to Specials to Final Ticket Sales.
Reporting & Analytics
We will provide you with regular reports on your campaigns, lists and account overall. You will receive detailed analytics such as number of sends, open rates, click through rates and other valuable data to help analyze your overall statistics.
- Provide Detailed Reporting (# of Sends, Opens, Clicks, etc.)
- E-commerce / Financial results (if applicable)
- Analyse Results
Website Ecommerce Setup, Sales/Specials
Email marketing will get visitors and customers to your website, but that’s only half of the equation. With our expertise in website design and development, along with our experience with setting up, designing and managing e-commerce platforms, we can also assist with the website / platform side of things. Your e-commerce platform contains many different ways to run specials, offer discounts, run sales, etc. We will work with you to help determine the best ones to run, and will also implement them to coincide with your email campaigns.
- Ecommerce Integration
- Sales, Promotions Setup & Configuration
- Custom Reporting & Analytics