Like most social media platforms, LinkedIn caches a lot of the content, especially the featured image which is the primary image that shows up on a link share. They will store the cache for up to a week. If you ever change that image, say during the initial editing / publishing process (it happens to us often) then you’ll want to make sure that the most current image is available. This article shows you how to clear / update LinkedIn’s image cache.
Unlike facebook, which has a “debugger” (aka / formerly “lint”) which allows you to force/update/check what Facebook is going to show when a link is shared, LinkedIn has no such tool. Therefore you have to trick the platform into thinking that there is a new post.
Incorrect featured image used on blog post.
LinkedIn properly shows the image.
Updated Featured Image on Blog Post
However, LinkedIn still shows the old / cached image.
Trick LinkedIn to Thinking it’s a New Post
The trick is rather simple. Simply amend a fake parameter to the URL. Parameters are preceded with an & sign, so you can easily use &LinkedIn or &1 or &whatever
Try something like
LinkedIn technically sees that url as a new post, so it will scrape it fresh and store the (updated) content in it’s cache.
With a new Trick URL, LinkedIn re-scrapes the image and pulls in the correct post.
Here is another Before and After.